Please Stand By: A Prehistory of Television
Michael Ritchie
Yes, television had a history before Lucy, Jackie and Uncle Miltie, or what author and film director (Bad News Bears, Fletch) Ritchie calls a prehistory. Please Stand By covers the period from television’s invention in 1920 until regularly scheduled programming began in 1948. It is largely a chronicle of “firsts”: the first commercial, the first soap opera, the first newscast. It is also full of anecdotes such as the first professional football broadcast consisting of a single shot of a toy football game board, or the station manager in Washington, D.C., who had a metropolitan map on his office wall marking each of the 48 TV sets in town. On another level, Ritchie outlines the battles between inventors (Philo Farnsworth, Charles Francis Jenkins, Allen DuMont), who were trying to perfect the new medium, and businessmen (Robert Sarnoff, William Paley) and corporations (RCA, Westinghouse), who were trying to wring out a profit from their investments, for control of the airwaves. AP
Publisher: Overlook
Hardback: 247 pages