Corporate Eponymy: A Biographical Dictionary of the Persons Behind the Names of Major American, British, European and Asian Businesses
Adrian Room
“This book can render a general service here, since by definition it has singled out the names from the words, the people from the places.” In Corporate Eponomy, one finds listed the many names of inventors and entrepreneurs who have come to the United States to profit from the experience and expertise of the land of consumerism. The book is filled with mini-biographies of founders of companies whose names became infamous in the corporate world. Names of British origin dominate the book although there are many continental European and Asian names too. The aim of the book is to give insight “into who those people were.” Included are: Campbell; Du Pont; Harper and Row; Schwepp; Sally Line, of Finland; Smirnoff, of Russia; Cartier, of France; Hasselblad, of Sweden; Honda, of Japan. OAA
Publisher: McFarland
Hardback: 280 pages