For Enquiring Minds: A Cultural Study of Supermarket Tabloids
S. Elizabeth Bird
John Waters (whose wonderful essay on “Why I Love the National Enquirer” is listed here as a source) once noted that he was convinced “that typical Enquirer readers move their lips when they read, are physically unattractive, badly dressed, lonely and overweight.” Anthropology and humanities professor Bird refutes this and other beliefs in a well-researched study of weekly tabloid papers and their readers. Bird attempts to situate the tabs in “a tradition of oral, folk narrative” in which content is the result of a collaboration between reader and writer “about how the world is or should be constructed.” After sections devoted to each member of the tabloid triad (the Enquirer, the Globe, and the Star), she demonstrates her hypothesis via a case study of the tabloids’ contribution to the mythology surrounding JFK after his death. While Bird is clearly an academic familiar with postmodern theory, For Enquiring Minds is easily readable and relatively jargon-free. And the next time someone discovers your secret stash of tabs, simply quote Bird: “I believe the tabloids are to some extent an alternative way of looking at the world that may be valuable to people who feel alienated from dominant narrative forms and frames of reference.” You won’t hear another word about your reading habits. LP
Publisher: University of Tennessee
Paperback: 234 pages
Illustrated