America
Jean Baudrillard
“I went in search of an astral America, not social and cultural America, but the America of the empty, absolute freedom of the freeways, not the deep America of mores and mentalities, but the America of desert speed, of motels and mineral surfaces… America is neither dream nor reality. It is a hyperreality. It is a hyperreality because it is a utopia which has behaved from the very beginning as though it were already achieved… The microwave, the waste disposal, the orgasmic elasticity of the carpets: this soft, resort-style civilization irresistibly evokes the end of the world… We want to expose to view its billions of connections and watch it operating like a video game… It is erosion and it is extermination, but it is also the tracking shot, the movies… Hence the exceptional scenic qualities of the deserts of the West, combining as they do the most ancestral of hieroglyphs, the most vivid light and the most total superficiality.”
Publisher: Verso
Paperback: 200 pages